If 1D really want to heavily promote their 5th album, they need to release a song from it as a summer single plus a music video the way they did with Best Song Ever in 2013.
And then another single and video in September / October a few months before the album release.
This will get 1D radio play throughout the year, keep them in the headlines and make them eligible for awards (AMAs, BBC Music Awards etc. etc.).
If music videos are done right (without Ben Winston’s involvement please and thank you) people will be happy (and not ashamed) to share them with friends and get more people interested in 1D. Word of mouth is a powerful and effective means of promotion.
1D have a huge potential to grow and attract new adult fans, I hope they don’t waste it.
